I created this campaign to advertise Burger King's Proper Whopper, using bold visuals to capture attention. A larger-than-life image of the burger took over Piccadilly Circus, enticing passersby to try the irresistibly juicy Whopper. I also designed an immersive Instagram takeover, filling users’ screens with mouthwatering visuals. The campaign’s striking execution and high impact led to it winning Newswork’s Ad of the Month in March 2023.